Deeply Rooted in B2B Growth
Roots to Results was developed by acorn30, a marketing agency with nearly a decade of experience helping B2B companies establish stronger marketing foundations and navigate long sales cycle
Why We Created This Framework
- To give owner-operated businesses a structured marketing system that aligns with sales.
- To eliminate wasted effort on disjointed tactics that don’t move the needle.
- To provide clarity, direction, and a plan built for long-term growth.

What We Believe
- always add value
We’re constantly adding value to the lives of the people we engage with. When you work with us, you get more than a marketing agency, you get somebody who is looking out for you and your business.
- many viewpoints, one vision
Each of us brings diverse skill sets. We come to the table with a wider range of solutions, all aimed at achieving one common goal.
- transparency
It’s important to us that you have full access to the tools and resources we create with you. You will always be told what we are doing and have access to your files, passwords and work.
- think first, then act
We believe in building on a solid strategic foundation. That’s why we start every project by digging deep for powerful customer insights to inform our work.
Who are we
Heather Watson
Heather Watson
Heather’s Primary role is driving strategy for marketing clients.
Jess Ashton
Jess Ashton
Jess manages projects by ensuring tasks are being assigned and completed in a timely manner.
Wanda Bergshoeff
Wanda Bergshoeff
As Sales and Marketing Manager at acorn30, Wanda leads client outreach and relationship-building efforts while overseeing sales initiatives and identifying new business opportunities.
Aaron Robitaille
Aaron Robitaille
Aaron is a graphic designer and visual artist bringing over a decade of experience as a creative problem-solver.
Dan Watson
Dan Watson
Dan’s primary role is to interpret industry insights to ensure highly targeted and effective marketing strategies for our manufacturing clients.
Shahab Sarwar
Shahab Sarwar
Shahab does marketing and website work so all the things are streamlined
Calista Ezuma
Calista Ezuma
As an Executive Assistant at acorn30, Calista provides high-level executive and operational support to ensure the seamless functioning of day-to-day activities.